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5 Keys to Building a Successful Outreach List for Link Building

When I first started link building, I would simply take a giant list of websites that I thought would be a good target (like my competitors backlinks) and then just fire away. Email after email. Most...

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How to (Sometimes) Get Free Quality Content and a Link

For months, I’ve thought about writing a post about a technique I’ve had a little success with. Recently, two posts were written that were extremely close to the topic of my post. When I saw both post...

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Mozcon 2013 Report Card

Mozcon 2013 just wrapped up and I’m currently chilling in the MSP airport drinking a beer waiting on a severely delayed flight home. I wanted to share a few thoughts about the conference. I’m not going...

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Intelligent Brand Monitoring: Going Beyond Google Alerts

  Brand Monitoring Beyond Google Alerts   Brand monitoring has always been an important piece of internet marketing. Extremely valuable for reputation management as well as for the link builders of...

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YouTube Marketing with Associated Website Annotations

When YouTube released annotations that allow you to link to an associated website, I thought they’d be covered to death across various marketing blogs. Instead, they’ve sort of stayed under the radar....

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Finally! Remove old Google Analytics or Webmaster Tools Accounts

For years, Google has inexplicably refused to give users permission to remove Google analytics accounts or Google Webmaster Tools accounts from their own profile. This has been an annoying issue since...

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3 Word Recaps of 2014 Mozcon Speakers

A recap post? Is that necessary? Probably not. I don’t care though, there might be a few people who want to take a look at a few of the insights I took away from the talks. I know you are all very...

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Protecting Your Branded Black Friday SERPs

Black Friday is a huge shopping event. A crucial week for most e-commerce sites. Since I focus on e-commerce, I decided to take a quick glance at how some of the major retailers were doing this year at...

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Case Study: Can You Fake Blog Post Freshness?

I originally published this post on Moz. Over the years, you’ve certainly read something about how Google loves fresh content. Perhaps you’ve read that sometimes it takes its love of freshness too far....

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“Answered on Google” Videos (Desktop & Mobile Example)

Today I spotted “Answered on Google” videos live in my Google Feed (after I swiped left on my Pixel 2 phone) and I wanted to take a few screenshots to share it. After a bit of querying around, I was...

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